Charles Millen Re-Branding Campaign
RIZON MILLENIUM ENTERPRISE | OCT 2012
Conceptualised the new logo, monogram, look & feel for Charles Millen, a long-standing leader in quality bed, bath linens and home products. The campaign will re-position the brand to compete in the international luxury arena. This included up-ping the brand’s image and strategically unifying smaller private labels into sub-brands under Charles Millen to give stronger focus on the main Charles Millen brand and at the same time diversifying the brand’s product offerings.